Relationship Between Official Twitter Ambassadors and the Number of Retweets in the Annual Congress - "Tweet the Meeting"

Atsushi Mizuno; Jeffrey Rewley; Takuya Kishi; Chisa Matsumoto; Yuki Sahashi; Mari Ishida; Shoji Sanada; Memori Fukuda; Tadafumi Sugimoto; Miki Hirano; Koichi Node

doi:10.1253/circrep.CR-21-0063

Relationship Between Official Twitter Ambassadors and the Number of Retweets in the Annual Congress - "Tweet the Meeting"

Circ Rep. 2021 Jun 30;3(7):414-418. doi: 10.1253/circrep.CR-21-0063. eCollection 2021 Jul 9.

Authors

Atsushi Mizuno^{1

2

3

4}, Jeffrey Rewley⁵, Takuya Kishi^{4

6}, Chisa Matsumoto^{4

7}, Yuki Sahashi^{4

8

9

10}, Mari Ishida^{4

11}, Shoji Sanada^{4

12}, Memori Fukuda^{4

13}, Tadafumi Sugimoto^{4

14}, Miki Hirano^{4

15}, Koichi Node^{4

16}

Affiliations

¹ Department of Cardiovascular Medicine, St. Luke's International Hospital Tokyo Japan.
² Penn Medicine Nudge Unit, University of Pennsylvania Philadelphia, PA USA.
³ Leonard Davis Institute for Health Economics, University of Pennsylvania Philadelphia, PA USA.
⁴ Information and Communication Committee, The Japanese Circulation Society Tokyo Japan.
⁵ Center for Health Equity Research and Promotion, Crescenz VA Medical Center Philadelphia, PA USA.
⁶ Department of Graduate School of Medicine (Cardiology), International University of Health and Welfare Okawa Japan.
⁷ Department of Cardiology, Center for Health Surveillance & Preventive Medicine, Tokyo Medical University Tokyo Japan.
⁸ Department of Cardiology, Gifu University Graduate School of Medicine Gifu Japan.
⁹ Department of Cardiology, Gifu Heart Center Gifu Japan.
¹⁰ Department of Health Data Science, Graduate School of Data Science, Yokohama City University Yokohama Japan.
¹¹ Department of Cardiovascular Physiology and Medicine, Graduate School of Biomedical and Health Sciences, Hiroshima University Hiroshima Japan.
¹² Center for Clinical Research and Innovation, Osaka City University Hospital Osaka Japan.
¹³ Department of Cardiology, Keio University School of Medicine Tokyo Japan.
¹⁴ Department of Clinical Laboratory, Mie University Hospital Tsu Japan.
¹⁵ Department of Nursing, Kameda Medical Center Kamogawa Japan.
¹⁶ Department of Cardiovascular Medicine, Saga University Saga Japan.

Abstract

Background: The relationship between Twitter ambassadors and retweets has not been fully evaluated for "tweet the meeting" activity. Methods and Results: We collected data on the number of tweets and retweets during the Japanese Circulation Society's (JCS) annual meetings in 2019, 2020, and 2021. After adjustment, JCS Twitter Ambassadors, selected by the JCS to increase the meeting's visibility, increased the total number of retweets by 9%. Conclusions: This is the first report on the numerical relationship between JCS Twitter Ambassadors and the total number of retweets during an annual congress. Original tweets by JCS Twitter Ambassadors increased the number of retweets, but retweets by influencers were more effective at stimulating social media engagement.

Keywords: Ambassadors; Annual congress; Twitter.