Predictors of Plant-Based Alternatives to Meat Consumption in Midwest University Students

Abstract

Objective: To assess the prevalence of plant-based alternatives to meat consumption in students at a Midwest university, describe associations between demographics, environmental concern attitudes, and consumption, and determine variables statistically associated with trying the plant-based alternatives.

Design: Descriptive cross-sectional convenience sample; self-administered online surveys.

Setting: College students at a Midwest university.

Participants: Currently enrolled students aged 18-30 taking courses on campus as of March 2020.

Main outcome measures: Plant-based alternative consumption; demographics; vegetarian status; environmental attitudes; influences on food choices; and trusted sources of food information.

Analysis: Bivariate comparisons for consumption of plant-based alternatives; logistic regression analysis.

Results: Fifty-five percent had tried a plant-based meat alternative. Top reasons were enjoying new foods and curiosity about the products. Out-of-state residency, vegetarian status, and 10 of 11 environmental attitude statements were significantly associated with plant-based alternative consumption (P < 0.05). About 30% of consumers indicated they wanted to eat less meat and that plant alternatives were better for the environment. Nonconsumers had less favorable views of meatless meals.

Conclusions and implications: This study supports that positive environmental attitudes were predictive of plant-based alternative consumption among college students. Increased awareness and familiarity could encourage consumption among this population.

Keywords: college students; environmental attitudes; plant protein; plant-based meat; young adults.