Innovative technology has been an important part of firefighting, as it advances firefighters' safety and effectiveness. Prior research has examined the implementation of training systems using augmented reality (AR) in other domains, such as welding, aviation, army, and mathematics, offering significant pedagogical affordances. Nevertheless, firefighting training systems using AR are still an under-researched area. The increasing penetration of AR for training is the driving force behind this study, and the scope is to analyze the main aspects affecting the acceptance of AR by firefighters. The current research uses a technology acceptance model, extended by the external constructs of perceived interactivity and personalization, to consider both the system and individual level. The proposed model was evaluated by a sample of 200 users, and the results show that both the external variables of perceived interactivity and perceived personalization are prerequisite factors in extending the TAM model. The findings reveal that the usability is the strongest predictor of firefighters' behavioral intentions to use the AR system, followed by the ease of use with smaller, yet meaningful, direct and indirect effects on firefighters' intentions. The identified acceptance factors help AR developers enhance the firefighters' experience in training operations.
Keywords: augmented reality; factor analysis; firefighting training; regression analysis; technology acceptance model (TAM); usability; user experience.