Impact of donors' financial fairness perception on donation intention in nonprofit organizations after COVID-19 outbreak

PLoS One. 2021 Jun 9;16(6):e0251991. doi: 10.1371/journal.pone.0251991. eCollection 2021.

Abstract

Based on the investigation of financial fairness perception and donation intention of individual donors in non-profit organizations (NPOs), this paper uses structural equation model to analyze the impact of individual donors' financial fairness perception on donation intention. The results show that individual donors' perceptions on financial result fairness, financial procedure fairness and financial information fairness all have positive impact on donation intention; among which the perception on financial result fairness only has direct impact on individual donation intention, while the perceptions on financial procedure fairness and financial information fairness have direct and indirect impact on individual donation intention.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adult
  • COVID-19 / economics*
  • COVID-19 / prevention & control
  • COVID-19 / psychology
  • COVID-19 / virology
  • Female
  • Gift Giving / ethics*
  • Humans
  • Intention
  • Male
  • Middle Aged
  • Motivation / ethics*
  • Organizations, Nonprofit / economics*
  • Organizations, Nonprofit / ethics
  • Organizations, Nonprofit / statistics & numerical data
  • Pandemics / economics*
  • Pandemics / ethics
  • Perception / ethics*
  • SARS-CoV-2 / isolation & purification*
  • Surveys and Questionnaires
  • Young Adult

Grants and funding

This paper is supported by the following fund projects: Humanities and social sciences research key project of Anhui province “research on factors influencing the financial performance of non-profit organizations and their action mechanism from the perspective of interest conflict” (SK2019A0470).