Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario
Front Psychol
.
2021 Jan 11:11:611114.
doi: 10.3389/fpsyg.2020.611114.
eCollection 2020.
Authors
María Pilar Martínez-Ruiz
1
,
Mónica Gómez-Suárez
2
,
Ana Isabel Jiménez-Zarco
3
,
Alicia Izquierdo-Yusta
4
Affiliations
1
Department of Business Administration, University of Castilla-La Mancha, Albacete, Spain.
2
Department of Finance and Marketing Research, Autónoma University of Madrid, Madrid, Spain.
3
Department of Economic and Business, Open University of Catalonia, Barcelona, Spain.
4
Departament of Economic and Business Administration, University of Burgos, Burgos, Spain.
PMID:
33505340
PMCID:
PMC7830374
DOI:
10.3389/fpsyg.2020.611114
No abstract available
Keywords:
COVID; consumer 4.0; marketing 4.0; technology; virtual.
Publication types
Editorial