The problem of global warming is a key challenge. One means to prevent climate change is to reduce the concentration of carbon dioxide in the atmosphere. This can be achieved using CO2 capture and storage (CCS) technology. Due to the relative novelty of the technology, low level of experience, and high risk of implementation, in practice society often displays a negative attitude towards CCS projects. Thus, it is necessary to develop a targeted strategy to popularize CO2 capture and storage technology. Based on an extensive literature review and the experience of implementation of CCS projects in different countries, this study demonstrates the necessity of applying the deficit, contextual, lay expertise, and public participation models to promote CCS technology. As a result, the factors influencing the choice of promotion tools are identified, and the measures to popularize CCS technology, depending on the stage of its implementation, are determined. Recommendations for the improvement of CCS public databases are developed. The methodologies used this study include case studies, system-oriented analysis, and stakeholder management tools.
Keywords: carbon capture and storage; carbon dioxide; environmental technology; popularization of technology; public perception; social license to operate.