A series of water-soluble helicene dyes generating intense electrochemiluminescence (ECL) signal in physiological conditions is reported. Those species were prepared using diaza [4] and [6]helicenes as structural cores modified with sulfonate groups in various positions. Such groups improve their water solubility and can induce a red-shifted emission. Efficient ECL up to the near-infrared is achieved in water, demonstrating a viable strategy for the design of new near-infrared ECL dyes for bioassays and microscopy.