Providing runners with footwear that match their functional needs has the potential to improve footwear comfort, enhance running performance and reduce the risk of overuse injuries. It is currently not known how footwear experts make decisions about different shoe features and their properties for runners of different levels. We performed a Delphi study in order to understand: 1) definitions of different runner levels, 2) which footwear features are considered important and 3) how these features should be prescribed for runners of different levels. Experienced academics, journalists, coaches, bloggers and physicians that examine the effects of footwear on running were recruited to participate in three rounds of a Delphi study. Three runner level definitions were refined throughout this study based on expert feedback. Experts were also provided a list of 20 different footwear features. They were asked which features were important and what the properties of those features should be. Twenty-four experts, most with 10+ years of experience, completed all three rounds of this study. These experts came to a consensus for the characteristics of three different running levels. They indicated that 12 of the 20 footwear features initially proposed were important for footwear design. Of these 12 features, experts came to a consensus on how to apply five footwear feature properties for all three different running levels. These features were: upper breathability, forefoot bending stiffness, heel-to-toe drop, torsional bending stiffness and crash pad. Interestingly, the experts were not able to come to a consensus on one of the most researched footwear features, rearfoot midsole hardness. These recommendations can provide a starting point for further biomechanical studies, especially for features that are considered as important, but have not yet been examined experimentally.