Oh sugar! How diabetes campaigns can be damaging to the cause they aim to serve

Affiliations

• ¹ School of Psychology, Deakin University, Geelong, VIC 3220, Australia; The Australian Centre for Behavioural Research in Diabetes, Diabetes Victoria, Melbourne, VIC, Australia. Electronic address: jspeight@acbrd.org.au.
• ² La Trobe Rural Health School, Bendigo, VIC, Australia; Department of Psychology, University of Copenhagen, Copenhagen, Denmark.
• ³ INSEAD Healthcare Management, Fontainebleau, France.
• ⁴ Diabetes Australia, Melbourne, VIC, Australia.
• ⁵ Division of Diabetes, Endocrinology and Gastroenterology, School of Medical Sciences, University of Manchester and Manchester Royal Infirmary, Manchester, UK.