Estimating the time course of the influence of different factors in human performance is one of the major topics of research in cognitive psychology/neuroscience. Over the past decades, researchers have proposed several methods to tackle this question using latency data. Here we examine a recently proposed procedure that employs survival analyses on latency data to provide precise estimates of the timing of the first discernible influence of a given factor (e.g., word frequency on lexical access) on performance (e.g., fixation durations or response times). A number of articles have used this method in recent years, and hence an exploration of its strengths and its potential weaknesses is in order. Unfortunately, our analysis revealed that the technique has conceptual flaws, and it might lead researchers into believing that they are obtaining a measurement of processing components when, in fact, they are obtaining an uninterpretable measurement.
Keywords: Divergence; Latencies; Mental chronometry.