Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand

Front Psychol. 2020 Apr 23:11:763. doi: 10.3389/fpsyg.2020.00763. eCollection 2020.

Authors

Shikun Zhang¹, Michael Yao-Ping Peng², Yaoping Peng³, Yuan Zhang⁴, Guoying Ren⁵, Chun-Chun Chen⁶

Affiliations

¹ College of Economics and Management, Shangqiu Normal University, Shangqiu, China.
² School of Business Administration, Jimei University, Xiamen, China.
³ Business School, Yango University, Fuzhou, China.
⁴ College of Economics and Management, Xi'an University of Posts & Telecommunications, Xi'an, China.
⁵ Business School, Beijing Normal University, Beijing, China.
⁶ School of Management, Beijing Union University, Beijing, China.

Abstract

[This corrects the article DOI: 10.3389/fpsyg.2020.00231.].

Keywords: brand love; brand loyalty; brand relationship; brand trust; structural equating modeling.

Copyright © 2020 Zhang, Peng, Peng, Zhang, Ren and Chen.

Publication types

Published Erratum