The geomagnetic field's dipole undergoes polarity reversals in irregular time intervals. Particularly long periods without reversals (of the order of 10^{7} yr), called superchrons, have occurred at least three times in the Phanerozoic (since 541 million years ago). We provide observational evidence for high non-Gaussianity in the vicinity of a transition to and from a geomagnetic superchron, consisting of a sharp increase in high-order moments (skewness and kurtosis) of the dipole's distribution. Such an increase in the moments is a universal feature of crisis-induced intermittency in low-dimensional dynamical systems undergoing global bifurcations. This implies a temporal variation of the underlying parameters of the physical system. Through a low-dimensional system that models the geomagnetic reversals, we show that the increase in the high-order moments during transitions to geomagnetic superchrons is caused by the progressive destruction of global periodic orbits exhibiting both polarities as the system approaches a merging bifurcation. We argue that the non-Gaussianity in this system is caused by the redistribution of the attractor around local cycles as global ones are destroyed.