With China's sustained economic development and constant increase in national income, Chinese nationals' tourism consumption rate increases. As a major Chinese economic development engine, the domestic tourism industry has entered a transition period operation pattern featured by diversified products. Among them, as a new hot spot of the tourism industry in China, ecological tourism has enjoyed rapid development, with great potential. Thus, the ecological value evaluation of forest ecological tourism demonstration areas is very important to the domestic tourism industry. In this paper, we propose some Dombi Heronian mean operators with interval-valued intuitionistic fuzzy numbers (IVIFNs). Then, two MADM (multiple attribute decision making) methods are proposed based on IVIFWDHM (interval-valued intuitionistic fuzzy weighted Dombi Heronian mean) and IVIFWDGHM (interval-valued intuitionistic weighted Dombi geometric Heronian mean) operators. Finally, we gave an experimental case for evaluating the ecological value of forest ecological tourism demonstration area to show the proposed decision methods.
Keywords: Dombi operation; Hamy mean operator; ecological value; forest ecological tourism demonstration area; interval-valued intuitionistic fuzzy numbers (IVIFNs); multiple attribute decision making (MADM).