The titania film surface exhibits superhydrophilicity after UV irradiation due to its photocatalytic function. This is caused by a change in the density of the surface hydroxyl groups, which affects the surface charge density. Titania films were prepared to observe the change in the surface charge during UV irradiation. The amounts of some xanthene dyes adsorbed and deposited on the titania films after UV irradiation were evaluated as a function of the irradiation time. The increase in the adsorption and deposition amounts of the more negative dye versus the UV irradiation time was greater. These results indicated that the titania surface charge became more positive by the UV irradiation. It was reported that basic hydroxyl groups formed on the titania particle surface during the UV irradiation. The surface dissociates hydroxyl ions into the water phase and has a positive charge, which was supported by the present study.