Previous research has implied that monetary reward to target location (a reward for spatial properties) can affect object-based attention, but no study has directly investigated the influence of monetary objects (a reward for object properties) on object-based attention. Thus, it is unclear whether and how monetary objects can affect object-based attention. To experimentally investigate this problem, this study adapted the well-established two-rectangle paradigm. In Experiment 1, either two 100-yuan notes or two 1-yuan notes were presented to participants. We found an object-based effect with faster responses to targets at an uncued position on the cued object compared to those at an equidistant position on the uncued object; the effect was similar in 100-yuan and 1-yuan note trials. In Experiment 2, two notes (one 100-yuan and one 1-yuan) were simultaneously presented to participants, and cue location (100-yuan, 1-yuan) was manipulated. We found a greater object-based effect when the cue appeared on the 100-yuan note than on the 1-yuan note. These results suggest that the rewarding property of objects can affect object-based attention by means of altering object salience.
Keywords: incentive salience; monetary stimuli; object-based attention; reward history.
© 2019 The British Psychological Society.