It has been proposed that attention triggered by eye-gaze may represent a unique attentional process, different from that triggered by non-social stimuli such as arrows. To investigate this issue, in the present study we compared the temporal dynamics of the conflict processing triggered by eye-gaze and arrow stimuli. We investigated the electrophysiological activity during a task in which participants were required to identify the direction of laterally presented eye-gaze or arrow targets. Opposite behavioural effects were observed: while arrows produced the typical effect, with faster responses when they were congruent with their position, eye-gaze targets produced a reversed effect with faster responses when they were incongruent. Event-related potentials showed common and dissociable congruency modulation: whereas eye-gaze and arrows showed similar effects on earlier ERP components (P1 and N1), they led to opposite effects in later components such as N2 and P3. This represents the first electrophysiological demonstration of both early shared and later dissociable congruency effects for eye-gaze and arrow stimuli.
Keywords: Arrows; Attention; Gaze; N2; P3; Social cognition.
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