The presence of multiple eco-certification standards for sustainable aquaculture is thought to create confusion and add cost for producers and consumers alike. To ensure their quality and consistency, a range of so-called metagovernance arrangements have emerged that seek to provide harmonized quality assurance over these standards. This article aims to answer the question of how these metagovernance arrangements differ and whether they actually reduce confusion, with a focus on aquaculture in Southeast Asia. We compare three metagovernance arrangements, the Global Sustainable Seafood Initiative, the International Social and Environmental Accreditation and Labelling Alliance, and the Association of Southeast Asian Nations Good Aquaculture Practices, with respect to differences in their goals, their levels of inclusiveness, and their internal governance arrangement. The findings indicate that these metagovernance arrangements differ with respect to their goals and approaches and do not seem to directly reduce confusion. More critically, they represent a new arena for competition among market, state, and civil society actors in controlling the means of regulation when aiming for more sustainable aquaculture production.
Keywords: ASEAN GAP; GSSI; ISEAL; aquaculture standard; environmental governance; metagovernance.