Emotional contagion has long been conceptualized as the automatic transfer of affective states between people, similar to the spread of diseases. New evidence, however, has challenged this view by demonstrating that emotions, contrary to diseases, spread selectively rather than blindly because their transfer is controlled by social factors. Here, we take a closer look at this top-down social control of emotional contagion. We review literature on the moderating role of social factors in emotional contagion and emotional mimicry, a process often considered a basic mechanism of emotional contagion. We argue that top-down social processes controlling emotional mimicry may be explained by the correction hypothesis formulated to account for contrast effects in priming research. We also analyze whether similar corrective processes may be involved in less automatic mechanisms of emotional contagion, such as social appraisal. Finally, we propose that the modulating effects of social factors on emotional contagion and its mechanisms, similar to priming effects, may be interpreted within the framework of dual-process theories.
Keywords: dual-process-theory; emotion/affect; emotional contagion; emotional mimicry; priming; unconscious/automatic processing.