Neither Hope nor Fear: Empirical Evidence Should Drive Biodiversity Conservation Strategies

Trends Ecol Evol. 2019 Apr;34(4):278-282. doi: 10.1016/j.tree.2019.01.018. Epub 2019 Feb 26.

Abstract

In biodiversity conservation, the prevailing consensus is that optimistic messages should be used to inspire people to change their behaviour, but there is scarce empirical evidence that optimistic messages lead to favourable conservation behaviour change.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Biodiversity*
  • Conservation of Natural Resources*
  • Fear