Aim: By means of a personalized consultation with a professional, the Consultations Jeunes Consommateurs (CJC) provide the opportunity to young people and their family to take stock of the consumption level and a potential addiction. A mass-media promotion campaign of this service was released twice in 2015. This article aims to evaluate the impact of this campaign on the visibility of the CJC among adolescents' parents and on the access to CJC.
Methods: Three sources were used: 1/ a study with three independent phases (before the campaign, after the first release, after the second one) by phone with 500, 500 and 531 parents and adolescents in order to evaluate the impact on the CJC visibility among the targets, 2/ the request data from the help line and web service (Drogues Info Service), connected to the campaign, to observe the evolution of profiles and numbers, 3/ a study of the CJC, gathering information from 3747 consultations, to compare profiles of consultants who came thanks to the campaign or not.
Results: Before the campaign, 15.98% of parents had already heard of the CJC. After the releases, this part was unchanged among parents non-exposed to the campaign and greater than 60% among exposed parents. The other sources showed a greater implication of parents and a diversification of consultations' reasons.
Conclusion: The campaign offered an increase in awareness of the service among parents (the target audience). Secondary analyses suggest that the campaign has made the use of CJCs easier for parents, but also for cocaine users.