How algorithmic popularity bias hinders or promotes quality

Sci Rep. 2018 Oct 29;8(1):15951. doi: 10.1038/s41598-018-34203-2.

Abstract

Algorithms that favor popular items are used to help us select among many choices, from top-ranked search engine results to highly-cited scientific papers. The goal of these algorithms is to identify high-quality items such as reliable news, credible information sources, and important discoveries-in short, high-quality content should rank at the top. Prior work has shown that choosing what is popular may amplify random fluctuations and lead to sub-optimal rankings. Nonetheless, it is often assumed that recommending what is popular will help high-quality content "bubble up" in practice. Here we identify the conditions in which popularity may be a viable proxy for quality content by studying a simple model of a cultural market endowed with an intrinsic notion of quality. A parameter representing the cognitive cost of exploration controls the trade-off between quality and popularity. Below and above a critical exploration cost, popularity bias is more likely to hinder quality. But we find a narrow intermediate regime of user attention where an optimal balance exists: choosing what is popular can help promote high-quality items to the top. These findings clarify the effects of algorithmic popularity bias on quality outcomes, and may inform the design of more principled mechanisms for techno-social cultural markets.

Publication types

  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, Non-P.H.S.

MeSH terms

  • Algorithms*
  • Quality Control
  • Social Media