Local governments in China regularly implement short-term emission control measures to improve air quality during important sporting events. As a condition for hosting the 2014 Youth Olympic Games (YOG), the Nanjing government agreed to temporarily and substantially improve air quality. Regression analysis, Spearman correlation analysis, χ2 test, and the contingent valuation method were used to explore the effects of robust, short-term air pollution control measures on risk perception, daily exposure to PM2.5, risk acceptance levels, and willingness to pay/accept (WTP/WTA) for reductions in air pollution for the benefit of reducing health risks. Postimplementation, the respondents' risk perception levels presented the following changes: during the YOG, the respondents perceived the lowest effects of haze pollution while after the YOG, they perceived the highest effects. The changes in risk acceptance levels showed the same tendency. Furthermore, after the YOG, the respondents asked for the most economic compensation, and their willingness to pay for risk reduction also reached the highest level. This study reveals the need to increase the public's understanding of the health risks of air pollution, protect those populations most exposed to high levels of PM2.5, and take more effective long-term measures to meet local residents' demands for improved air quality.