Relying upon a content analysis of 1 specific type of medium to which young people are exposed beginning at an early age, on a regular basis, and for many years (i.e., animated cartoons), the present study examines what types of messages are provided about being members of different racial groups. This research examines the following issues: (a) How prevalent are race-related content and overt acts of racism in animated cartoons? (b) Has this prevalence changed over time? (c) What "types" of characteristics tend to be associated with being Caucasian, African American, Latino, Native American, and Asian? Results indicate that the prevalence of racial minority groups has been low over the years, with gradual decreases in representation during recent years, when the American population of racial minorities has grown. As time has gone on, the presence of overt racism has decreased greatly, demonstrating particularly sharp declines in the years since the Civil Rights Movement of the 1960s. On most dimensions studied, members of different races were portrayed similarly.
Keywords: animated cartoons; media content; messages; portrayals; race; racism.