Background: Visual imagery has been shown to improve adherence to health messages but has scarcely been investigated in sun protection campaigns.
Objective: To determine the effectiveness of pictorial- and textual-based sun protective messages in a largely Hispanic population.
Methods: One hundred and forty-five participants received standard of care (SOC) as defined as sun protective counseling and were then randomized to receive either (a) images of sun damage, (b) a textual pamphlet about sun damage, or (c) no further messages. Analysis-of-variance tests for repeated measures were used to estimate the effects of the different stimuli on participants' knowledge and intention to sun protect.
Results: All stimulus groups demonstrated an improvement in perceived effectiveness of sun protective habits (p < 0.05). However, pictorial and textual stimuli were both more effective than SOC in improving intentions to sun protect (p < 0.05), but there was no differential effect between the two.
Conclusions: Both pictorial and textual stimuli were more effective than SOC in improving intentions to sun protect, but there was no differential effect between the two.
Keywords: sun protection; text; visual imagery.
© 2018 John Wiley & Sons A/S. Published by John Wiley & Sons Ltd.