We report the crystallography, emission spectra, femtosecond pump-probe spectroscopy, and density functional theory computations for a series of ruthenium complexes that comprise a new class of chelating triphenylphosphine based ligands with an appended sulfoxide moiety. These ligands differ only in the presence of the para-substitutent (e.g., H, OCH3, CF3). The results show a dramatic range in photoisomerization reactivity that is ascribed to differences in the electron density of the phosphine ligand donated to the ruthenium and the nature of the excited state.