Analysis of the Twitter "Don't Fry Day" Campaign

JAMA Dermatol. 2018 Aug 1;154(8):961-962. doi: 10.1001/jamadermatol.2018.1481.

Abstract

This study assessed the reach of the “Don’t Fry Day” campaign on Twitter, using the hashtag #DontFryDay, and identified what types of individuals and/or tweeters are engaging in the campaign.

Publication types

  • Research Support, N.I.H., Extramural
  • Research Support, Non-U.S. Gov't

MeSH terms

  • Health Behavior*
  • Health Education / methods*
  • Humans
  • Skin Neoplasms / etiology
  • Skin Neoplasms / prevention & control*
  • Social Media / statistics & numerical data*
  • Sunlight / adverse effects
  • Ultraviolet Rays / adverse effects