Sour Promotes Risk-Taking: An Investigation into the Effect of Taste on Risk-Taking Behaviour in Humans

Sci Rep. 2018 Jun 7;8(1):7987. doi: 10.1038/s41598-018-26164-3.

Abstract

Taking risks is part of everyday life. Some people actively pursue risky activities (e.g., jumping out of a plane), while others avoid any risk (e.g., people with anxiety disorders). Paradoxically, risk-taking is a primitive behaviour that may lead to a happier life by offering a sense of excitement through self-actualization. Here, we demonstrate for the first time that sour - amongst the five basic tastes (sweet, bitter, sour, salty, and umami) - promotes risk-taking. Based on a series of three experiments, we show that sour has the potential to modulate risk-taking behaviour across two countries (UK and Vietnam), across individual differences in risk-taking personality and styles of thinking (analytic versus intuitive). Modulating risk-taking can improve everyday life for a wide range of people.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adolescent
  • Adult
  • Choice Behavior / physiology*
  • Cognition / physiology
  • Female
  • Flavoring Agents / pharmacology
  • Humans
  • Life Style
  • Male
  • Neuropsychological Tests
  • Personality / physiology*
  • Reaction Time / physiology
  • Risk-Taking*
  • Sodium Glutamate / pharmacology
  • Surveys and Questionnaires
  • Taste / physiology*
  • Taste Perception / physiology*
  • United Kingdom
  • Vietnam
  • Young Adult

Substances

  • Flavoring Agents
  • Sodium Glutamate