Constructing a consumption model of fine dining from the perspective of behavioral economics

PLoS One. 2018 Apr 11;13(4):e0194886. doi: 10.1371/journal.pone.0194886. eCollection 2018.

Abstract

Numerous factors affect how people choose a fine dining restaurant, including food quality, service quality, food safety, and hedonic value. A conceptual framework for evaluating restaurant selection behavior has not yet been developed. This study surveyed 150 individuals with fine dining experience and proposed the use of mental accounting and axiomatic design to construct a consumer economic behavior model. Linear and logistic regressions were employed to determine model correlations and the probability of each factor affecting behavior. The most crucial factor was food quality, followed by service and dining motivation, particularly regarding family dining. Safe ingredients, high cooking standards, and menu innovation all increased the likelihood of consumers choosing fine dining restaurants.

MeSH terms

  • Adult
  • Choice Behavior*
  • Consumer Behavior
  • Cooking
  • Economics, Behavioral*
  • Energy Intake
  • Feeding Behavior*
  • Female
  • Food Labeling
  • Food Quality
  • Food Safety
  • Health Behavior*
  • Humans
  • Linear Models
  • Male
  • Middle Aged
  • Nutritive Value
  • Odds Ratio
  • Pilot Projects
  • Reproducibility of Results
  • Restaurants
  • Surveys and Questionnaires
  • Taiwan
  • Young Adult

Grants and funding

The authors received no specific funding for this work.