Porphycenes, structural isomers of porphyrins, usually exhibit strong fluorescence in organic solvents. However, in water they are practically insoluble or form only weakly emitting aggregates. We show that embedding porphycenes inside pluronic micelles in water solutions leads to the recovery of strong monomeric fluorescence, of which the decay times and quantum yields are similar to those observed for homogeneous solvents. One of the investigated porphycenes serves as a fluorescence sensor of the microenvironment viscosity, revealing that the viscosity inside pluronic micelles is quite high. Using confocal fluorescence microscopy, we obtained images of single pluronic micelles containing monomeric porphycene chromophores.