We investigate analytically, numerically, and experimentally the spectral broadening of pulses that undergo the formation of dispersive shocks, addressing in particular pulses in the range of tens of ps generated via electro-optic modulation of a continuous-wave laser. We give an analytical estimate of the maximal spectral extension and show that super-Gaussian waveforms favor the generation of flat-topped spectra. We also show that the weak residual background of the modulator produces undesired spectral ripples. Spectral measurements confirm our estimates and agree well with numerical integration of the nonlinear Schrödinger equation.