Mobile marketing: an emerging strategy to promote electronic nicotine delivery systems

Tob Control. 2017 Dec;26(e2):e1-e3. doi: 10.1136/tobaccocontrol-2016-053413. Epub 2017 Jan 24.

Authors

Jennifer Cantrell^{1

2}, Ollie Ganz^{1

3}, Brittany Emelle^{1

3}, Rakiya Moore¹, Jessica Rath^{1

2}, Elizabeth C Hair^{1

2}, Donna Vallone^{1

4}

Affiliations

¹ Evaluation Science and Research, Truth Initiative, Washington, USA.
² Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, USA.
³ Department of Prevention & Community Health, George Washington University Milken Institute of Public Health, Washington, USA.
⁴ Global Institute of Public Health, New York University, New York, USA.

PMID: 28119498
DOI: 10.1136/tobaccocontrol-2016-053413

No abstract available

Keywords: advertising and promotion; electronic nicotine delivery devices; mobile advertising; surveillance and monitoring.

Publication types

Research Support, Non-U.S. Gov't

MeSH terms

Advertising / methods*
Electronic Nicotine Delivery Systems*
Humans
Mobile Applications*
Tobacco Industry / methods*