We demonstrate a Brillouin optical frequency-domain reflectometry (BOFDR) technique, which can measure the strain and/or temperature along an optical fiber with one-end access, by detecting the spontaneous Brillouin scattering from a sinusoidally modulated pump light. Compared to the Brillouin optical frequency-domain analysis (BOFDA), we show that BOFDR measurements are free from the distorting components related to acoustic wave modulation, thus simplifying data processing.