Past research suggests that deontological judgments, which condemn deliberate harm no matter what the beneficial consequences, typically arise from emotional and intuitive reactions to the harm, whereas utilitarian judgments, which acknowledge the potential benefits of deliberate harm, typically arise from rational deliberation about whether these benefits outweigh the costs. The present research explores whether specific motivational orientations might, at times, increase the likelihood of deontological judgments without increasing emotional reactions. A meta-analysis of 10 newly conducted studies indicated that, compared with when focused on advancement ( promotion), when people were focused on security ( prevention) they made stronger deontological judgments in hypothetical moral dilemmas. Moreover, this effect could not be explained by participants' differing emotional reactions to the dilemmas when prevention-focused, but instead mirrored reports of their explicit reasoning. Implications for expanding current models of deontological and utilitarian moral judgment are discussed.
Keywords: deontology; dual-processes; moral judgment; regulatory focus.