The Facial Appearance of CEOs: Faces Signal Selection but Not Performance

PLoS One. 2016 Jul 27;11(7):e0159950. doi: 10.1371/journal.pone.0159950. eCollection 2016.

Abstract

Research overwhelmingly shows that facial appearance predicts leader selection. However, the evidence on the relevance of faces for actual leader ability and consequently performance is inconclusive. By using a state-of-the-art, objective measure for face recognition, we test the predictive value of CEOs' faces for firm performance in a large sample of faces. We first compare the faces of Fortune500 CEOs with those of US citizens and professors. We find clear confirmation that CEOs do look different when compared to citizens or professors, replicating the finding that faces matter for selection. More importantly, we also find that faces of CEOs of top performing firms do not differ from other CEOs. Based on our advanced face recognition method, our results suggest that facial appearance matters for leader selection but that it does not do so for leader performance.

MeSH terms

  • Biometric Identification
  • Facial Expression
  • Facial Recognition*
  • Faculty
  • Humans
  • Leadership*
  • Male
  • Social Class*

Grants and funding

The authors have no support or funding to report.