Exploring Psychology in the Field: Steps and Examples From the Used-Car Market

Top Cogn Sci. 2016 Jul;8(3):660-9. doi: 10.1111/tops.12210. Epub 2016 May 14.

Abstract

The growing availability of large datasets in a variety of domains presents an opportunity for researchers to use field data to better understand psychological concepts. I discuss, from an empirical economics point of view, steps for how to study cognition in large datasets. I use two recent papers that explore psychology in the used-car market as motivating examples. These examples help illustrate the potential importance of big data as a way to explore human psychology and cognition.

Keywords: Field data; Used-car market.

MeSH terms

  • Cognition*
  • Datasets as Topic
  • Humans
  • Models, Psychological