Rapid increase in e-cigarette advertising spending as Altria's MarkTen enters the marketplace

Jennifer Cantrell; Brittany Emelle; Ollie Ganz; Elizabeth C Hair; Donna Vallone

doi:10.1136/tobaccocontrol-2015-052532

Rapid increase in e-cigarette advertising spending as Altria's MarkTen enters the marketplace

Tob Control. 2016 Apr;25(e1):e16-8. doi: 10.1136/tobaccocontrol-2015-052532. Epub 2015 Nov 3.

Authors

Jennifer Cantrell¹, Brittany Emelle², Ollie Ganz², Elizabeth C Hair¹, Donna Vallone³

Affiliations

¹ Evaluation Science and Research, Truth Initiative, Washington DC, USA Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA.
² Evaluation Science and Research, Truth Initiative, Washington DC, USA Department of Prevention & Community Health, George Washington University Milken Institute of Public Health, Washington DC, USA.
³ Evaluation Science and Research, Truth Initiative, Washington DC, USA Global Institute of Public Health, New York University, New York, New York, USA.

PMID: 26530219
DOI: 10.1136/tobaccocontrol-2015-052532

No abstract available

Keywords: Advertising and Promotion; Electronic nicotine delivery devices; Non-cigarette tobacco products; Public policy; Surveillance and monitoring.

Publication types

Research Support, Non-U.S. Gov't

MeSH terms

Age Factors
Awareness
Commerce / economics*
Commerce / trends
Direct-to-Consumer Advertising / economics*
Direct-to-Consumer Advertising / trends
Electronic Nicotine Delivery Systems / adverse effects
Electronic Nicotine Delivery Systems / economics*
Electronic Nicotine Delivery Systems / trends
Health Behavior
Humans
Risk Assessment
Smoking / adverse effects
Smoking / economics
Smoking Cessation / economics*
Smoking Cessation / methods*
Smoking Prevention*
Time Factors
Vaping / adverse effects
Vaping / economics*
Vaping / trends