Recent technological trends in mobile/wearable devices and sensors have been enabling an increasing number of people to collect and store their "lifelog" easily in their daily lives. Beyond exercise behavior change of individual users, our research focus is on the behavior change of teams, based on lifelogging technologies and lifelog sharing. In this paper, we propose and evaluate six different types of lifelog sharing models among team members for their exercise promotion, leveraging the concepts of "competition" and "collaboration." According to our experimental mobile web application for exercise promotion and an extensive user study conducted with a total of 64 participants over a period of three weeks, the model with a "competition" technique resulted in the most effective performance for competitive teams, such as sports teams.