Although the negative consequences of subtle and blatant prejudice for the targets of prejudice are clear in the psychological literature, the impact of exposure to subtle and blatant prejudice on non-targets remains unclear. The current work examines how exposure to blatant and subtle sexual prejudice affects non-targets' personal endorsement of prejudice and their identification with the prejudice expresser. Results suggest that relative to exposure to blatant or neutral expressions of prejudice, exposure to subtle prejudice increased prejudice levels. Individuals were also more likely to distance from the prejudice expresser when exposed to blatant compared to subtle prejudice. The implications are discussed.
Keywords: Black sheep effect; blatant prejudice; group identification; prejudice expression; sexual prejudice; social identity theory; subtle prejudice.