Cognitive models of coping point to the use by individuals of appraisal-focused, problem-focused and emotion-focused coping, as well as the need to consider an individual's coping response in terms of their intrapersonal and interpersonal resources. This cognitive approach was applied to organizing findings from research into the experience of infertility. At least nine coping strategies are identified that can be employed by couples. Discussion also raises several research questions about the personal crisis of infertility that need to be further investigated.