The multi-channel visible bremsstrahlung measurement system has been developed on Experimental Advanced Superconducting Tokamak (EAST). In addition to providing effective ion charge Zeff as a routine diagnostic, this diagnostic can also be used to estimate other parameters. With the assumption that Zeff can be seen as constant across the radius and does not change significantly during steady state discharges, central electron temperature, averaged electron density, electron density profile, and plasma current density profile have been obtained based on the scaling of Zeff with electron density and the relations between Zeff and these parameters. The estimated results are in good coincidence with measured values, providing an effective and convenient method to estimate other plasma parameters.