Mild approaches in assisted reproduction are aimed at achieving quality and not quantity of gametes, embryos, and endometrium with a view to protecting the long-term health and welfare of women and children at an affordable cost. The true success of IVF is in creating children who are full term and normal for gestational age without compromising the health of their mothers. Equal access to IVF treatment can only be achieved by reducing the cost and complications. The state and the society should not suffer as a consequence of IVF treatment. This is the time for change.