Direct collection, conversion and storage of solar radiation as thermal energy are crucial to the efficient utilization of renewable solar energy and the reduction of global carbon footprint. This work reports a facile approach for rapid and efficient charging of thermal energy storage materials by the instant and intense photothermal effect of uniformly distributed plasmonic nanoparticles. Upon illumination with both green laser light and sunlight, the prepared plasmonic nanocomposites with volumetric ppm level of filler concentration demonstrated a faster heating rate, a higher heating temperature and a larger heating area than the conventional thermal diffusion based approach. With controlled dispersion, we further demonstrated that the light-to-heat conversion and thermal storage properties of the plasmonic nanocomposites can be fine-tuned by engineering the composition of the nanocomposites.