The fluorescence characteristics of five hydroxiflavones (HFs) (some typical models of flavonols), (3 - HF, 6 - HF, 7-HF, 3, 6 - diHF and 3, 7-diHF) in the micellar media of non-ionic surfactant (Triton X-100), anionic surfactant (SDS) and the block copolymer Pluronic F127, have been investigated by means of UV-Vis and steady-state and time resolved fluorescence spectroscopies. Attention is paid to both excited-state intra-molecular proton transfer (ESIPT) as well as ground-state intermolecular proton transfer. The influence of the -OH groups as well as the effect of temperature on the dual fluorescence emission, the Normal and Tautomer emissions, are also investigated. The fluorescence quantum yield of the HFs in mentioned micellar media has been also determined. The results are discussed with relevance to the local environment of HFs as sensitive fluorescence probe in biological membrane systems.