Diphenyl-(4-{2-[4-(2-pyridin-4-yl-vinyl)-phenyl]-vinyl}-phenyl)-amine (DPVPA) constitutes a novel acido-triggered reversible luminescent and nonlinear optical switch. Remarkably, for the first time the Electric-Field Induced Second Harmonic generation (EFISH) technique is used to reveal a protonation-deprotonation NLO contrast.