Lethal control is used extensively in New Zealand to control nonnative nonhuman mammals. Respondents were surveyed about 8 mammal groups considered pests and their attitudes toward their control and pest status. They also identified the most appropriate method of control for the 8 different mammals. Information was gathered from 3 groups of respondents: nonhuman animal protectionists, conservationists, and the general public. Conservationists routinely rated all animal groups as more severe pests than the general public or animal protectionists, who provided the lowest scores. Rats, stoats, brushtail possums, and rabbits were identified as the 4 most serious pests by all 3 groups. Conservationists were 5.7 and 2.6 times more likely to prefer a lethal method of control than protectionists and the general public, respectively. For all 3 groups an increase in pest score for a given animal saw a decline in importance placed upon the animal's welfare. This relationship was strong for the general public but weak for conservationists and animal protectionists. Understanding aspects of potentially opposing viewpoints may be invaluable in supporting the development of new welfare-focused control methods.