In this work, spectroscopic techniques and quantum chemistry calculations were used to investigate the photophysical properties of various multinuclear platinum complexes with different conformational geometries. This suite of complexes includes a Pt-pyridyl square, a Pt-carboxylate triangle, and a mixed Pt-pyridyl-carboxylate rectangle, as well as two mononuclear Pt model complexes. Studying the individual molecular precursors in the context of larger assemblies is important to provide a complete understanding of the factors governing the observed photophysical properties of a given system. The absorption and emission bands of the parent linear dipyridyl donor (ligand 1) are largely preserved in the [4 + 4] square and the multicomponent [4 + 2 + 2] rectangle (3 and 4, respectively), with significant red shifts. The [3 + 3] Pt-carboxylate triangle containing p-phthalic acid is nonemissive. Phosphorescence and nanosecond transient spectroscopy on 3 and 4 reveal that the introduction of platinum atoms enhances spin-orbital coupling, thereby increasing the rate of intersystem crossing. This phenomenon is consistent with the low fluorescence quantum yields and short fluorescence lifetimes of 3 and 4. Moreover, the electronic structures for the ground state and low-lying excited states of these compounds were studied using quantum chemistry calculations. The fluorescent states of the platinum complexes are local excited states of ligand-centered π-π* transition features, whereas the nonfluorescent states are intramolecular charge-transfer states. These low-lying intramolecular charge-transfer states are responsible for the nonemissive nature of small molecules 1 and 2 and triangle 5. As the interactions between these components determine the properties of their corresponding assemblies, we establish novel excited-state decay mechanisms which dictate the observed spectra.