Power consumption is the main concern in developing Wireless Sensor Network (WSN) applications. Consequently, several strategies have been proposed for investigating the power consumption of this kind of application. These strategies can help to predict the WSN lifetime, provide recommendations to application developers and may optimize the energy consumed by the WSN applications. While measurement is a known and precise strategy for power consumption evaluation, it is very costly, tedious and may be unfeasible considering the (usual) large number of WSN nodes. Furthermore, due to the inherent dynamism of WSNs, the instrumentation required by measurement techniques makes difficult their use in several different scenarios. In this context, this paper presents an approach for evaluating the power consumption of WSN applications by using simulation models along with a set of tools to automate the proposed approach. Starting from a programming language code, we automatically generate consumption models used to predict the power consumption of WSN applications. In order to evaluate the proposed approach, we compare the results obtained by using the generated models against ones obtained by measurement.