A series of inorganic-organic hybrid compounds L(2)(Bi(2)Cl(10)) (L = HMV(2+) = N-proton-N'-methyl-4,4'-bipyridinium for 1, L = HBzV(2+) = N-proton-N'-benzyl-4,4'-bipyridinium for 2, and L = HPeV(2+) = N-proton-N'-phenethyl-4,4'-bipyridinium for 3) have been successfully synthesized by an in situ solvothermal reaction. Compounds 1-3, with the same metal halide as anions but different asymmetric viologen molecules as cations, are ideal model compounds for investigating the detailed effect of different photochromically active molecules on the photochromic properties of the hybrids. Compound 1 shows no photochromic behavior, but compounds 2 and 3 possess photochromism and show a faster photoresponse rate than other reported viologen metal halide hybrids. Studies on the relationship between the structure and photochromic behavior clearly reveal that π-conjugated substituents could be used to improve the photoresponsibility and enrich the developed color efficiently and that the π···π interaction among organic components may not only be a powerful factor to stabilize the viologen monocation radical but also act as the second path of electron transfer from the π-conjugated substituent to the viologen cation for the photochromic process, which significantly influences the photochromic properties.