The present article is devoted to the empirical endeavor of studying the effect of the degree of proximity, defined by specific socio-educational insertions, on the organization of social representations of intelligence. A questionnaire was answered by a sample of 752 participants belonging to five different social categories with different degrees of proximity and knowledge about intelligence: mothers, fathers, mother-teachers and non-parent students (psychology and science students). The questionnaire included different topics, namely concerning the concept of intelligence, its development and the effectiveness of teaching procedures. Results show that the principles organizing the contents of representations are linked to the personal involvement in intelligence, on which subjects more or less implied take different positions. Results produced suggest, therefore, that the content of representations is directly linked to the activation of social roles and the salience of the object, reflecting the functional character that the organization of representations has to specific social dynamics.