We demonstrate strong electromagnetic field enhancement from nano-gaps embedded in silver gratings for visible wavelengths. These structures fabricated using a store-bought HD-DVD worth $10 and conventional micro-contact printing techniques have shown maximum fluorescence enhancement factors of up to 118 times when compared to a glass substrate under epi-fluorescent conditions. The novel fabrication procedure provides for the development of a cost-effective and facile plasmonic substrate for low-level chemical and biological detection. Electromagnetic field simulations were also performed that reveal the strong field confinement in the nano-gap region embedded in the silver grating, which is attributed to the combined effect of localized as well as propagating surface plasmons.